Manufacturers of consumer products for the farm, the garden, and your pets.
The Retailing Group builds environmentally friendly, HOCl-powered consumer brands and places them on the independent and cooperative retail shelves that serve rural America.
What we do
We create environmentally friendly products that enhance everyday living. Our solutions deliver higher quality, smarter performance, and strong consumer value — with a focus on complete sustainability and customer satisfaction. Every brand we build is formulated around hypochlorous acid (HOCl): the gentle, broad-spectrum antimicrobial your own immune system already produces.
The brands
We operate three sibling brands, each taking HOCl into a different part of daily life:
- GarZen — a complete HOCl care system for plants, flowers, gardening, irrigation, and landscaping.
- Equi-Clinic — equine skincare and wound-repair salves, sprays, gels, and washes, out of our Lexington-area location.
- Howzat — HOCl body wash, mist, and gel made for athletes, sun, bug bites, and locker-room hygiene.
Product applications
The line is designed around repeat-use moments retailers already understand: garden and greenhouse care, stable and barn hygiene, tack and equipment cleaning, water and feed equipment sanitizing, pet hotspots, and equine skin or hoof-adjacent care. HOCl gives those moments a single gentle platform instead of a wall of harsh, single-purpose chemicals.
The founders
The Retailing Group was founded by Conzumables, long-term brand advisors and product builders for farm supply, hardware, and pet retail, and Sani-Test, sanitation and HOCl formulation specialists. Together they pair consumer-products know-how with the testing and disinfection science that keeps every product safe and shelf-ready.
The retail channels
Our products are made for the aisles that serve rural America — farm supply and cooperatives, pet and vet, western wear, hardware and auto-parts stores, sporting goods, garden centers, agri-supply, and irrigation supply.
Programs can be configured as finished brand assortments, distributor launches, private label extensions, channel-exclusive kits, or education-led endcaps that make HOCl simple for customers to understand at the shelf.
Part of the Contract Manufacturing Alliance. The Retailing Group develops and manufactures alongside The Contract Manufacturing Alliance (CMA) — the shared commercialization network behind a family of HOCl and consumer-products brands.
Read more in our journal: Why HOCl belongs on the farm-supply shelf →