The Retailing Group builds environmentally friendly, HOCl-powered consumer brands — and puts them on the shelves that serve rural America: farm supply, hardware, pet, and garden retail.
www.RetailingGroup.com
The Retailing Group creates environmentally friendly products that enhance everyday living. Our solutions deliver higher quality, smarter performance, and strong consumer value — with a focus on complete sustainability and customer satisfaction.
Every brand we build shares one chemistry: hypochlorous acid (HOCl), the gentle antimicrobial your own body already trusts.
What is HOCl?
The shared promise across every Retailing Group brand.
HOCl provides medical-grade disinfection without the harshness of traditional chemicals. It's the molecule behind every product we make — for cleaning, for pet and wound care, and for the home, farm, and garden.
Hypochlorous acid (HOCl) is a naturally occurring molecule the human and animal immune system produces to fight bacteria, viruses, and inflammation. A powerful yet gentle antimicrobial that mimics the body's own defense chemistry — safe for skin, pets, plants, and surfaces.
Unlike bleach, alcohol, or peroxide, HOCl kills pathogens rapidly without burning, stinging, or leaving toxic residue. Broad-spectrum effectiveness at a neutral pH makes it non-corrosive and safe for direct contact — the next-generation alternative for homes, farms, and clinics.
As a cleaning alternative, HOCl disinfects while staying eco-friendly, residue-free, and safe around children, pets, and plants. As a pet wound-care alternative, it gently cleanses cuts, scrapes, and hotspots without stinging — supporting faster recovery and reduced inflammation.
The PowerPoint story points to a broader retail system: garden care, barn hygiene, equine and pet wound support, and everyday cleaning all connected by HOCl.
GarZen brings HOCl into flower beds, greenhouses, irrigation systems, planters, landscaping crews, and the in-home garden bench.
HOCl gives farm and equine customers a non-toxic way to clean tack, buckets, troughs, stall touchpoints, trailers, and grooming tools.
Equi-Clinic translates HOCl into sprays, soothing washes, gels, salves, and topical care for abrasions, hotspots, skin irritations, and hoof-adjacent needs.
Our brands are formulated, packaged, and merchandised for the independent and cooperative retail channels — farm supply, hardware, and agriculture.
Finished GarZen, Equi-Clinic, and Howzat lines with packaging, education, channel positioning, and retailer-ready merchandising.
Assortments built for farm-supply co-ops, regional distributors, hardware chains, garden centers, and irrigation supply counters.
HOCl formulations, labels, and packaging systems that can flex for retailer-owned brands or exclusive seasonal programs.
Simple language for the aisle: what HOCl is, why it is gentle, and where customers can use it across home, farm, garden, and pet care.
Each Retailing Group brand takes HOCl into a different corner of everyday life — the garden, the barn, and the locker room.
Our complete hypochlorous (HOCl) care system for plants, flowers, and all gardening areas — also ideal for in-home and professional irrigation systems and landscaping. A safe, effective, eco-friendly clean.
Visit GarZen →Our innovation in equine skincare and wound-repair — salves, sprays, gels, and soothing topical washes. Based out of our Lexington-area location, delivering advanced care designed for equine health and recovery.
Visit Equi-Clinic →HOCl-based body wash, mist, and gel built for athletes — sport, sun, bug bites, and locker-room hygiene. Locker-room safe, skin-safe, and sting-free for everyday recovery and sideline care.
Visit Howzat →Retailing Group programs can be merchandised as finished branded lines, private label extensions, seasonal endcaps, or channel-specific kits. The common thread is clear customer language and formulas gentle enough for repeat daily use.
Long-term brand advisors for farm supply, hardware, and pet retail — paired with the sanitation science that makes HOCl shelf-ready.
Long-term brand advisors and product builders for farm supply, hardware, and pet retail — the consumer-products engine behind the Retailing Group line.
Sanitation and HOCl formulation specialists — the testing, water-quality, and disinfection science that keeps every product safe, stable, and shelf-ready.
The Retailing Group develops and manufactures its brands alongside The Contract Manufacturing Alliance (CMA) — the shared commercialization network behind a family of HOCl and consumer-products brands. Through CMA, our products reach independent and cooperative retail across the country with real manufacturing, packaging, and quality behind them.
Explore the sibling brands in the network:
Talk to us about distribution, private partnerships, and 2026 programming across farm supply, hardware, pet, and garden retail.
